Detailed Porosity Lens Brief

Commercialism Lens

Todays public spaces are often overly polluted due to a society constantly speeding towards a black hole of commercialism. The Commercialism GPS porosity lens is a study of how branding and marketing can be used as a tool to build a foundation for a deductive logic map to be constructed. The Commercialism GPS also explores how an excess of commercialism, a flood of marketing can virtually blind us and overwhelm us in public spaces.

This is achieved by the attachment of brands to the player character when they enter certain zones that are associated with that brand. By a number of brands being attached to the player it is obvious to see which zones the player has visited.

If the player visits to many zones and acquires to many tokens their vision will be obscured by the orbiting brand icons symbolizing the over saturation of products in public spaces.